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Courageous Carl Hotsy Social Media Campaign

Hotsy needed a fun, viral campaign distinguishing the power and durability of its pressure washers while generating excitement for the brand. The result, an integrated web and social media campaign featuring the antics of fictional, retired stuntman Courageous Carl Payne in a series of “Man vs. Power Washer” Challenges.


Durability Challenge 

Power Challenge 

Cleaning Challenge 

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