Landa Tough Campaign
Landa North America approached BestLight Creative with a challenge. Despite being North Americas’ largest manufacturer of industrial pressure washers, Landa had virtually no branded video content.
Working directly with Landa’s marketing team and focusing on their reputation for building heavy-duty, durable pressure washers, BLC crafted the “Landa Tough” video campaign. Capturing the emotional essence of their brand, the campaign was launched with the “Landa Tough” Brand Spot, and the Landa Dealer spot premiering soon after. Both were shot at several locations throughout North America using real customers and Landa dealers.
The jobs are tough, the people are tough and the equipment is tough….Landa tough!